A level Theory of Consumer Behavior Quizzes

Revising Consumer behavior with quizzes

(Simple A level theory of consumer behavior quizzes for students going in for GCE, GCSE, and necta)

Hello guys and Welcome to gcequiz.com, an online revision platform that  will ease your  revision by providing you with hundreds of quizzes to  answer. Here, we will focus on the theory of consumer behavior. Here, you'll get to study the psychological process influencing a consumer's decision. In this light, study quizzes are made available for a better comprehension of the topic. Firstly, let's get to know about consumer behavior:

Consumer behavior refers to the psychological process that leads to a consumer’s decision to buy a product or service offering. 

This process involves their decisions in terms of what, when, where, how and from which vendor to make the purchase. It is influenced by the following:

• Psychological factors like personal thinking process including motivation, personality, perception, and the consumer’s attitude,
• Internal factors such as demographics, lifestyle, personality, motivation, information, beliefs, and attitude
• External factors such as reference groups, culture, family, race, social status, marketing mix

Studying consumers enables businesses to create the most appropriate marketing strategies for their target audience. It allows them to understand how consumers think and rationalize before they select a product from the available choices, what influences them, their shopping behavior, and gaps that exist in information available with consumers.

There are several classical theories that view consumer behavior from various points of view. This helps to understand different market segments based on which marketing strategies are created to capture those markets.

Postulated by Keynes, the Psychological Law of Consumption states that when income increases, consumption also increases, but not in proportion to the increase in income. This theory is criticized on the stands that there are many factors influencing consumer behavior, that do not relate to income.

During the exams, students are expected to be proficient in answering MCQs, structural, and essay questions on this topic. Meaning, a mastery of the concept is required. For more A level quizzes, click here.

This platform (gcequiz) is a user-friendly platform created for students preparing to write the GCE, GCSE, and necta. The quizzes are very insightful and are of examination standards.